Monday, February 02, 2009

Revised Heat Chart



So I've revised last week's chart.

The biggest change is I've moved McCann's significantly to the right. Several people posted to say I'd been unfair on them; maybe they all work there, I don't know, but in any case I went to the website, looked at their output, and... you know what? It's really quite good. The Halo 3 campaign won a Grand Prix at Cannes.

When I was a nipper, the only certainties in life were that McCann and Grey were both big and both crap. No longer the case. We are all going to have to adjust to this new reality.

The other changes are fairly minor. One biggie is I've moved Langland way, way over. Their ECD pointed me in the direction of a TV ad they have done, warning people that medicines you buy on the internet can contain rat poison, where the guy pulls a rat out of his mouth - a fine ad. I also went to the Langland website. They are a healthcare-specialist agency, but I have to say much of their work is excellent, and it all looks fantastic.

I've also moved Big Communications over a bit, since I do rather like a couple of their WKD spots.

If you think the chart is still wrong, feel free to let me know in the comments, but I won't be revising it till next year now.

Note - the vertical axis represents income (not profitability), the horizontal axis represents creative heat (not new business success) and is based purely on my perception, not any awards tally, because that would take too long.

58 comments:

Anonymous said...

Didn't a lot of the Mc Can halo work come from their US office? Too far right now scamp. And DDb is so old school. Lovely print and nice tv but what else? Still gotta keep in with your old mates eh?

Anonymous said...

mc cann's london is shit. And that is a scientific fact. Mc cann's pan-universal-global might be very good. I thought we were talking UK here?
Greys is shit. Less shit than what it used to be. But isnt shit that's less shit smelly shit anyway?

Scamp said...

Yes, I do want to keep in with my old mates at DDB. But it's not my lingering affection for the place that justifies their position here, it's TV ads like Polo 'Singing Dog', Golf 'Enjoy The Everyday', Golf 'Beating Yourself' and print work for Harvey Nichols and the Financial Times.

Anonymous said...

is it me or is wiedens a whisker ahead of mother & ddb on your chart scamp?

Scamp said...

They're supposed to be level.

Anonymous said...

You moved McCann Manchester up on the basis of a scam ad for Adidas (they don't even have the account) and a few Durex award one offs?? More to the point, what about 'that' video they did that you kindly posted for us before they took it down very quickly. Hmmmmm.

Scamp said...

I do wish I could see that video again. Anyone know where it might be hiding?

Anonymous said...

Anon 12.28,
not true. mccann churns out some shit, but so does amv. brian and simon have turned it into the jewel in the multi-national crown. (not saying there isn't a long way to go, but you can't generalise by just saying something is shit).

Anonymous said...

I can't believe McCanns London is taking the credit for Halo 3. It was created in San Francisco along with another agency there called T.A.G. Maybe they helped buy some space over here.
Move the fraudsters back to the left Scamp.
Please.

Gareth said...

Where is Newhaven?

We've turned a few good ads out. Better than a lot of that London shite

Scamp said...

Maybe so. But you're not in the UK's Top 50 agencies by income, according to accountants Kingston Smith.

Anonymous said...

Yup, McCann London didn't do that Halo work. What have they done? A ripped off Ketchup poster? Please push them back to the level of Ogilvy etc - it's embarrassing.

Anonymous said...

AMV is now a joke. Blag ads and hardly a single decent thing on TV. They enter all the dumb awards like New York Festivals and Andys just so they can say look how many awards we've won. It's quantity disguising a big lack of quality and I think we'll see soon just how far down the loo it's gone.

Anonymous said...

Scamp.Thanks for proving my point about DDB. I said they did lovely print and nice tv and that's all you could offer up. Where's their movie, their Edinburgh musical, their live ad, their mutli-million viewed gorilla phenominum? DDB is a classic old school shop. Not a hot shop

Anonymous said...

Yeah its true, McCann;s San Fran office came up with the Halo 3 work. The london office just adapted it for the UK.

Anonymous said...

where are BBH scamp?

Anonymous said...

for the record,
mccann won awards in conjunction with san fran, as well as independently of san fran, for halo 3. you can read the website for exact details.

Anonymous said...

scamp, do you think it's better to go into a good agency and do some pretty good work but nothing out of the ordinary for that agency, or go into a bad agency and do something of note? or do you think it doesn't make any difference?

DDBer said...

they are too far to the left that they didn't fit in the blog, mate.

DDB is not Old School, BBH is old school.

Yes, I work there so fucking what?

Guy and Sarah, creatives said...

DDB do deserve their spot at the top. Like Scamp said earlier: everything they seem to produce is amazing, unless we're missing something. How many other agencies can boast that? Not many.

Guy.

Anonymous said...

For the record, you didn't do shit and you know it.

Anonymous said...

for the record who came up with the idea then? san fran or london

Scamp said...

6.02 - BBH were the 4th biggest agency by income, according to Kingston Smith's figures, so that puts us high up on the vertical. And surely all would agree we're on the red side. But I won't be sticking BBH on the chart, since it wouldn't be fair to sit in judgement on my own crew.

Scamp said...

6.55 - if the work is equally good, it's definitely more impressive to have done it at a bad agency.

Anonymous said...

Saaaaaaaaaaaaaan Fraaaaaaaaaaaaan, fact!

Sarah said...

Then why is Natalie Turton from McCanns London credited in the Cannes Lions website for the titanium Lion?

Is not just for her good looks, is it?

Anonymous said...

4.55.....where are your crap movies etc...are you Mark Tutsell? All good ideas should be encouraged whatever the media.

Anonymous said...

that rat poison commercial? it's cute but what about the guy coughing up a dog for some chewing gum I believe mother made? isn't this idea straight-off that one?

Anonymous said...

It was San Francisco, but those very same 2 creative directors came over to London, adapted the work (and made it better) and are still running the place - so I reckon that's fair.

Anonymous said...

Replace McCann with BBH and it's all ok (after putting McCann somewhere on the far left of course).

Bolton said...

We are positively fucked:
Fallon axed 10 people on friday.
Btw, Juan cabral is not one of them.

Anonymous said...

DDB IS DEFINITELY AN OLD SCHOOL SHOP. THEY HAVEN'T DONE ANYTHING THAT IN THE LAST FEW YEARS THAT WOULD HAVE BEEN SURPRISING EVEN 15 YEARS AGO. They do what they do pretty well but they're dull. I know I used to work there.

GOUT-LEGS said...

8:39 PM

the main halo3 campaign, i think was san fran.
alot of the experiential work/the jake courage thing that got a campaign big gold, was done in london.
so fair to say it was a joint effort?

i wonder how many of you slagging off mccann and ddb were victims of redundancy from said establishments.

i'm waiting for a bit of the traditional fallon bashing followed by a digital 'creative' moaning about how they're great and posters are shit.

i'm still convinced that re-doing the chart based on the past few awards seasons would shut up the slag-bloggers?

Anonymous said...

Of course he's not one of them. They have to lay them off to pay for his new haircut and you know what? He deserves every penny.

Anonymous said...

12.28

Thanks for that constructive view. I'd rather go with Scamp's view on McCanns and Grey though, since he must have looked at the work coming out of those places lately and based the positioning on the work, not prejudice.

cheers.

btw conversely, what the fuck have M&C done lately?

Anonymous said...

I believe Nathalie Turton and her partner simply wrote the photography captions for Cam and Elliot's brilliant 'Jake Courage' war photography exhibition. Their names were mistakenly left off the Cannes credits, despite doing 98% of what made Jake Courage great, and London's worthy addition to the McCann's Worldwide campaign.

Christian Hughes said...

I'd be interested to see where you'd put any Irish agencies on the chart.

Anonymous said...

What have Weiden's done recently of any worth? they should be way back. Maybe 4 years ago they could be in the red, now it's just a load of average Nokia ads. And yes the rat is the same idea as the choking up dog wrigleys ad that AMV did a few years back.

Anonymous said...

Yeah, a bet Juan still gets paid stacks for not being in the office, whilst other Fallon creative's walk the streets.

Anonymous said...

i think this is pretty accurate to me, maybe not so sure Bmb should be so far to the right, but i'll let you off for that Scamp.

Anonymous said...

They cant seriously be claiming that Halo camapign?
Even if you have won seperate awards for it the idea still originated in San Fran and anything you did was just high class localization.

We've all worked on adapts of other peoples ideas at some point in time, and claiming them as your own is just desperation

GOUT-LEGS said...

3:15 PM

by coming up with ideas that run with/instead of the main campaign?
when you take part in the single biggest entertainment launch in history, it's unrealistic to assume one shop can make everything?
and to continue on your train of thought...
would you only ever praise the first 6 economist posters then slag the rest off as 'just being adapts of someone else's idea'?
join the real word and try being positive.
it's hard enough trying to do good work out without your peers kicking you in the nuts when you do.

Anonymous said...

2:01 PM What have they done? Just because they don't feature in award shows doesn't mean they haven't done stuff:

Honda Jump, Honda's problem playground, Honda Spotting, Nike's Paula print, a fucking brilliant brand campaign for The Guardian, Lurpak print, Nokia Comes with music, Nokia's Supernova (Black Pencil?) and most importantly NO FUCKING LAYOFFS UNLIKE ANY OTHER AGENCY IN TOWN.

To me that's enough.
Respect to them.

2:03 PM Who said the Fallon redundancies were from the Creative Dept? They're probably suits. Or planners.

Anonymous said...

the "mccanns" halo work was done by a swat team of good creatives with their own dedicated shop - TAG. and one of the key creatives there just left. it's about as representative of mccanns culture as the queen is of UK culture.

anyone seen the gorgeous calendar? lovely!

Anonymous said...

The thing I hate the most is when creatives take the credit when its not their work, and then revel in their faux success.

Everyone always knows as well.


Jokers.

Anonymous said...

The Halo stuff came from T.A.G. - a McCann "hot-shop" out of San Fran. FACT.

Anonymous said...

DDB London - The Gunn Report Most Awarded agency in the World 1999-2008

and you don't get that for doing "old skool" ads.

Anonymous said...

you don't get that by doing old school ads? YOU GET THAT SPECIALLY IF YOu MAKE OLD SKOOL ADS.

See, you might thing most judges award innovation. Wrong. They vote for something nice and safe. And old school advertising is. Try and do what CP+B, Goodby, Wiedens, Mother, etc and you're more likely to end up empty handed.

DDB is a dinosaur and you know it. Look at the famous people that came out of there (not you scamp), they can't do anything but DDB-style ads. No digital, no ambient, no nothing. Some of them can't even do TV.

M32 said...

Like Scamp mentioned, it isn't just the Halo campaign that puts McCann on a level par with AMV, MCBD, WCRS, CHI and Lowe...

It's their work across other clients as well.

Look at the Heinz work. It's much better than anything BMB or AMV have managed. Not just that Ketchup poster! Salad cream won awards. The baked beans campaign was good too.

American Airlines has picked up at pretty much every awards show over the last two years and was shortlisted at the D&AD.

Greenpeace picked up at the Creative circle.

Mastercard picked up the BTAA for it's Brits idents.

XBOX won at the Campaign for gears of war.

Just like AMV has it's Norwich Union (or AVIVA. Whatever the fuck it is called now). And WCRS has it's Churchill, CHI has it's British Gas, MCBD has Vision express, and LOWE has... erm... ...Domestos! McCann has some pretty "ordinary" clients as well.

But it should be allowed to gain credit for producing the same amount of effective and original work over the last two years as the agencies it currently sits alongside.

Anonymous said...

DDB London - The Gunn Report Most Awarded agency in the World 1999-2008

and you don't get that for doing "old skool" ads.

>>>>> actually you do. and they have. not dissing them. but just a fact. tv and print.

crispin porter bogusky is the way of the future.

Anonymous said...

Hi Simon, I am a fan of your blog and read it daily. I often pass off your own opinions as mine to my student friends.

I am a student studying advertising in London. I finish in the summer.


Could you give me any tips on getting into the industry.

Any at all.



Best,
Matt

Scamp said...

What's that, you want some Tips, did you say?

Well, you've come to the right place.

Here's the complete set of all the ones I've done. There's a few in there about getting a job.

Also, why don't you give me an opinion of yours, and I'll try passing it off as mine tomorrow. Fair?

schmeeboo said...

Scamp,

I think you should adapt your chart and add those agencies which are currently having redundancies. I'm sure this will give a proper representation of the agencies that are doing 'good' work. Meaning across the board, not just in the creative department.

Anonymous said...

10.25 yesterday. Spot the person who was fired from DDB......

Anonymous said...

Hi 2.01, sounds like a load of very average work to me.

Anonymous said...

8 31

I wasn't actually. It does look like I was though I must admit. The fact is I had the caps lock on by mistake.

Hope that clears that up.

Anonymous said...

Lets be honest, no one in the UK is producing really new work as the likes of Goodby, Crispin and even Mc Cann (San Fran) in the US.
(Just because you do a film or a live ad, it doesnt mean it's good.)
And I'm sorry, those agencies DO get awarded for this kind of work at Cannes, Clio, One Show. But ironically, not D&AD.......

Anonymous said...

Does Draft London even exist anymore? They merged with FCB and became Draft FCB London.