And soppy.
And sentimental.
But I liked this.
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50 comments:
I liked the fireman giving the koala a drink. Sniff.
Hahahahahahahahahahahahahahahaha!!!
That is great! The guy looks a tool, but what the hell?!
just what people need at the moment - a bit of a harmless smile
makes me gag
should have left him up there
You're right to like it Scamp. It's pretty sweet.
I assume there will be a shorter version which will give slightly less of an ick factor.
i imagine Hannah gagged when he got her home...
It is a bit cheesy, cant help but smile though
Is it me, or was anyone else expecting a really hot girl to turn up?
It is sweet. But I would have found it very difficult to stifle the urge to throw eggs at him...
By Christ they are an ugly pair.
This was AA GIll in yesterday's Times:
Have you noticed how rubbish the ads on telly are at the moment? Dull, obvious, cheap and insistent. They make our evenings look like Moldovan cable channels. Badly styled, awkwardly energetic young people stand in front of green screens, pointing at products and shouting, finishing with electric jingles that sound like a toddler’s ringtone, or a Paul Merton voiceover. There is more than a whiff of desperation about it all, and why wouldn’t there be?
I blame the depression on advertising agencies — bankers merely shuffle noughts, it’s the advertisers who are supposed to sell us the idea of capitalism. Consumers are the engine that pulls the economy; advertising is the rails it runs on. Money is merely the stuff you burn. But advertising on telly now looks dim, frightened and timid. There’s no sense that the advertisements are made to be things of cultural importance or something you’d be proud to have made.
I think it all went wrong when agencies stopped using their own names on the letterhead and started calling themselves things like Granny and Spanner and Blue. In the late 1970s, I was shown a leading agency’s showreel. It was a better half-hour than you could have got in any cinema: more imagination, romance and emotion than a hospital library trolley. Advertising doesn’t merely sell you stuff, it tells you where you live. It’s the fixtures and fittings of the culture. When was the last time you saw one that made you want to see it again, or shout “Come quickly, it’s that brilliant ad!”? We’re living in depressing, discounted times.
Couldn't agree more.
guaranteed blow job: priceless.
That is not the way to pull women. The guy now looks like a desperate, potato-headed, cunt-struck chump.
All the presents you're going to have to buy your girlfriend now that you're her pussy-whipped bitch: millions.
all this just to ask her to be his valentine????
two words come to mind when i look at this.
"Rod". And "Back".
Well done to Ben & Johnny.
@12.13
"You're right to like it, Scamp".
Fuckme, high praise.
Here i was thinking it was all subjective.
With all the money they spent on the media space, they could have surely spared more than a fiver for the flowers.
Being allowed to smash her back doors in for the first time ever: Priceless
I love this. It also shows how good it is the priceless campaign.
I wish the comments would be moderated, feels like most of the people posting barely hit puberty.
Shame he ruined it by buying a petrol station bouquet of flowers...
It wouldn't have been half as nice if she was hot or he wasn't a chump...
2.30 - the comments ARE moderated! I agree one or two are a bit saucy, but what the hell, it's a Valentine's Day post.
And regarding your puberty remark... have you ever met a Creative who WASN'T immature?
Paul Arden is the ultimate example. He retained a child-like sense of fun until the day he died.
EVERYBODY. IN. ADVERTISING. PLEASE. STOP. SHOWING. PEOPLE. REACTING. TO. STUNTS.
THANK YOU.
A "child-like sense of fun" is not what I would attach to "guaranteed blow job: priceless." or "Being allowed to smash her back doors in for the first time ever: Priceless" Oh well, I assume it's just me. Time to go to the pub and get wasted on behalf of the non existing expense account.
I think it shows ingenuity. What attention would a run-of-the-mill 96 sheet have got? Very little I imagine. A good idea, well executed, me thinks.
And, to someone's puberty point. I'm post 40 ;)
If that's Old Street at the bottom of Pitfield St, it's not really the best media placement. Compared to other areas in London, you don't get a lot of pedestrian traffic on that corner, mostly cars. I don't think someone driving a car would have the time to see the Mastercard logo and line. They'd just see the guy in the chair and the headline and wonder what was going on. They'd also have their radio on and wouldn't hear the violins.
Fun idea though. And obviously Mastercard is still on to a winner with that strap line. But could have found 50 better places to have done it in London. Leicester Square, Kings Road, Oxford St, London Bridge... wherever.
And the video's too long.
Anon: 12:49. Do you think AA Gill's diatribe is inclusive of Gorilla & Eyebrows & Trucks etc? I do hope so, it's about time someone armed with articulacy and wit informed us all what crap we're applauding.
Not much fun on your pdf Vik!
@2:52 PM
That's visible ROI baby, recorded impressions, gold!
ps. Kill me now
That's Ben Brazier isn't it. Kinda cool to star in an ad you wrote!
Re: Anon 3.12pm.
Yeah, there are loads of better media sites, but the idea was only conceived a week ago (no brief, purely spec), so it was a kick-bollock-scramble to get it all together and you can't cherry pick sites with only a week's notice ;)
I have to say it's cheesy beyond the point of repair. I mean what did he do that was so special for his valentine? Sit up on a billboard above the drunks of a horrible biot of Old Street in the cold. Pointless in truth.
I think the premise could have been good if the idea had been better executed. Maybe somewhere much more romantic (trafalagar square screens, covent garden, southbank, london eye etc?), a shorter video, not just a billboard (maybe a dinner up there if it was a better setting rather than her just turning up and then having to wait 30 mins for him to come down and then head off in the car) and the guy not looking like a prannock just holding a small flimsy bunch of flowers (maybe the whole billboard should have been filled with roses I dunno).
Just poor all round really and shame Scamp didn't evaluate it a bit better as it is effectively an ad.
Nothing new here.
A Manchester ad agency (try and suppress that disdain Scamp) did a similar stunt with a real woman laying in a bed attached to a 96 sheet, circa 1992. Think it was for a radio breakfast show.
If anything the logo and endline ruin this - more corporate wank.
it's not ben brazier. it's the other one. johnny skinner.
fucking good laugh though boys. well done for A - doing something spec and not just sitting in your office waiting for a brief, B - getting it bought and turned around so quickly, and C - not being afraid to get up there and make a twat of yourself in public.
good stuff.
Why, oh why, oh why do po-faced creatives have to complain about juvenile comments on blogs? It's not the letters page of The fucking Times. Cock, bum, willy, spunk, snatch and, of course, pendulous great beef curtains.
Agree with the fella above. It's not perfect but they made the effort.
Now, any tips for redundant creatives Scamp?
@4.00pm. Hello Ben :D
Christ. what's the guy going to do when he proposes?
Attach himself naked to the top of The Eiffel Tower with a box of chocolates and a ring on the end of his willy?
Showed it to a girl at work and she laughed saying ''is that all he would do?''.
Think she has a point to be honest.
when he proposes he'll make her put her finger through his ring (that puerile enough?)
come on scamp, you're lagging on the 'duffy in diet coke ad' scoop, it's about as awful as it's going to get over the coming months. REPORT NOW!
Give the man a break, the effort was there and women love the fuss. I just wonder how much it cost him, if he got a discount and if he got the blow job as some mentioned earlier?
Scamp?
Mildly nice idea, abit wet though. Shorten the video, then the endline and cut-to-logo might not seem so mundane and empty.
I think it's great. Better than a interest rate ad.
Too cheesy for me. Love 4:58's comment though. That really is priceless.
And to all you English creatives without jobs, stop coming to Australia. There is no work here either!
Yes it's cheesy, but Hallmark Valentines cards still sell like hotcakes, so guess what the public loves?
I do agree that asking her to be his Valentine is a bit of a letdown, though. If I was her I'd have misunderstood the whole thing and gone looing for a ring...
I was a bit disappointed by the PR around this ... not a single piece of editorial coverage could I find (bar uTalkMarketing, that well-regarded consumer title).
What a shame that they didn't get the exploitation that they deserved for what is actually quite a well-executed stunt. From that point of view, "Fail" (as the young people in my corner of the world say).
Hi Scamp,
This is gitanjali.
(I'm studying advertising design in singapore.)
I love the ad , it has an absolute "awwwww" feature. Just like the burger king virals ( the whopper freak out and whopper vs big mac reation) by Crispian Peter and Bogusky. Now I'm a sucker for sentimental stuff but during a discussion in class with my classmates one of them pointed out this seems like you are exploiting human emotions. You know the idea has a likability factor to it and it seems like the corporates are merely playing with your emotions.
What do you have to say ?
Welcome to advertising.
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