Friday, January 30, 2009

When Will Agencies Learn?




Stop making fucking wacky promo videos for YouTube.

It's not as cheesy as this, nor as tragic as the Ogilvy Athens one, and the girls are nowhere near as hot as the ladies of Provid Ukraine.

But it may just about be worth watching the first 60 seconds if you would like to see how bad the staff of Mindshare Paris are at dancing and lip-synching. Even walking backwards proves to be a struggle.

It was found by top digital planner and top chap ewarwoowar. Go to his blog for good bits like this:

As Jeremy "I-wish-he-was-my-grandad" Bullmore says: Preparation H is of limited interest to a bunch of twentysomething creatives, but it is of incredible interest to someone with piles. We should all give ourselves piles before we make judgements on the effectiveness of comms.

29 comments:

Maloy said...

Thanks for wasting 60 seconds of my life.

Anonymous said...

it just edges 'eyebrows' for me.

Anonymous said...

This spot is actually directed by Michel Gondry and was filmed entirely backwards. (I hope)

mm said...

bailed at 1:27.

Check out hoffman york's website - whilst avoiding videos, they do like to invest in 'original music'.

in fact they've made a song about integrated marketing. well worth the listen...

Anonymous said...

Only the lucky sod in the bear suit gets out alive. Truly embarrassing stuff

]-[appy Thought said...

The use of the "Rick Roll" soundtrack should also become a crime punishable by death. Might set up an Epetition to the government about that.

Also, are they trying to recreate popular "viral" things with the inclusion of a blender, giant hamster and "Free Mugs"? Considering Mindshare is a media agency and those were "virals" done by the public isn't that like shooting yourself in the foot with a rocket launcher?

Ben and James said...

bilious.

Anonymous said...

Is that Gordon Ramsay, at 29 secs? I think it might be.

Anonymous said...

Love the guy with the white collar shirt under his stripey sweater! Hope he's not the CD...

Anonymous said...

1. It's out of sync.

2. Why

3. The message is permiable

4. I keep wondering what would happen if i was ever requested to take part in something like this. I would probably lose my job.

Anonymous said...

No.
Won't be kissing any of those frogs.

Makes up for al the times I've been
short changed in Paris.

Pah! The achingly stylish French.

facu said...

and there are so many talented people fighting for a chance to get IN.

for fuck´s sake.

Anonymous said...

@245
I think sync is the least
of their problems.

Per capita they use
the least amount
of soap than any other
European nation.

That's why it stinks.

Giles Phelps said...

this has been going on for a very long time, as far back as this heap of steaming turd...

http://uk.youtube.com/watch?v=vdt2ty3JcIU

enjoy ya'all

Anonymous said...

Scamp. (off topic)
Seen Trotty's blog today?
kind words about your energies.

Anonymous said...

not for the comments wall but another cheesy agency promo. The irony is they waste a piece of paper for their recycling message:

http://uk.youtube.com/watch?v=iLn6-JoU898

hidden persuader said...

Why God? Why? :)

Scamp said...

Trotty was indeed very kind. He is God. Well, him and Richard Dawkins.

Alan Wolk said...

I never get the initial thinking behind these things.

It's like making someone sit through your vacation pictures.

I'm sure the video is hilarious to the people who work at Mindshare Paris. (Okay, at least some of them.)

But once you move outside of that subset of humanity, why would anyone care.

And you're right Simon- agency after agency keeps thinking we all want to see cute pictures of their baby. Baffling.

Rocker Man said...

Hmmm. This from a company keen to tell clients about the 'declining efficiency of tv commercials' and the 'move into branded entertainment'.

If this is on their showreel then they can reap that fuckin' whirlwind.

This can't have been fun for anyone involved.

Anonymous said...

all is forgiven.
They managed to get Eric Cantona in on the act at 1.40

Sarah said...

I put this on my blog yesterday and to be fair wasn't that mean but they posted a comment this morning, part of which said:

'I am also aware I don't save lives, I don't create vaccines, I work in media, and once in a while, I guess it is fair not to take myself too seriously'

Sums it up really

Anonymous said...

Alan are you OK?

Are you OK Alan?...

Crazylegz said...

I am only looking at the video to see how other agency's furniture looks like.

Laurent said...

Is it really worth such an outburst ?
Relax, once again, I already had the occasion to tell it, there was no pretention of any sort from us. A little bit of humility doesn't hurt. There will be a lot to say and to answer (to legitimate critics, not to the trolls who were just offensive), but I don't feel like justifying us. Why should we ? Come on, no people or animals were harmed during the making of this video !
You apparently won't be able to believe the amount of good feedbacks we had. Now that the video has outreached the population it was aimed to (people who know us), it is beginning to smell quarry. Probably time to choose options not to bother the rest of you.
I speak for myself, but I find it terrible, it gives the feeling internet belongs to a small part of good thinkers, keepers of some sacred rules, who would say "stay away from my private property!".

Rob Mortimer said...

I understand how these are funny if you work there, but never ever ever ever ever ever ever ever show them to the outside world or rival agencies.

I mean WHY? Why would any creative person think others would enjoy this?

Anonymous said...

yep, same category as eyebrows.

no, not kidding.

Ewarwoowar said...

It seems Laurent was sufficiently miffed with the reception the film got that he has made it private. Thank goodness. If you want to subject yourself to it again though, it's still here:
http://www.mindshareparis.fr/2009/01/be-kind-re-mind.html

Anonymous said...

Do these things if you want but keep it private.The thing is there are some really good self promotional films out there. The christmas one with the micro waves, brilliant. And the viral promoting creativity in the west country. You owe it to yourselves and to the rest of the profession to do a lot better.