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32 comments:
I think this just beat it.
tactical. hilarious. better than an ad.
http://www.benjerry.com/features/yespecan/
Nice
There's even better about Scamp, check out this one from Phillips:
http://ifoundthissomewhere.blogspot.com/2009/01/inauguration-ad-from-phillips.html
Does a good tactical really mean a good pun?
err... dan, that's crap.
Reminds me of the joke about Hilary Clinton's campaign suggestion a few years back when Bill Clinton was running against Bush Senior.
She shaves her lady bits, claiming 'read my lips, no more Bush'.
I concur.
err...dan, that's crap.
group of men on a WE WANT BUSH! demonstration - for club 18-30?
very amusitaining.
Here's the best tactital ad in years.
It's brilliant!
http://adsoftheworld.com/media/print/tcm_hollywood_screenwriters
Mike, did you write that? It's rubbish. It hardly displays a passion for cinema does it? What's to say there won't be any new classics?
Weirdly it reminds me of that frozen pizza campaign that revels in putting family pizzerias out of business. Again, passion for profit rather than appreciation of artform.
http://adsoftheworld.com/media/print/tcm_hollywood_screenwriters
Loads of YWC variations out there. Some better than others. Here's those health nuts over at Krispy Kreme:
http://www.krispykreme.co.uk/krispy/email/5-coffee-promo/?utm_source=homepage
They were dusting coffees with chocolate Obama heads!
None of 'em beats the 'Bush' ad from Veet though.
Smart work
not as good as 'we want bush' club 18 -30 when he was appointed. (D&AD)
Been done for Club 18-30.
P.S What's not to like about tactical ads?
I didn't write it, but my ex partner did.
And I think it's really good!
No other client in the world can say that. TCM only shows movies from the 30's, 40's, 50's and 60's.
So, it's funny. And RELEVANT for the target.
Because while other tv channels were out of series and new content, TCM stayed the same with its fantastic movies.
It's has nothing to do with the frozen pizza campaign.
But hey, it's only my opinion.
:)
I just want to see an ad for Viagra that says 'Fuck Bush. We all want to have a go at that pussy, y'know, keep pounding 'till it hurts. Yeah it'll feel so darn good, though. Mmmm...fucking that dirty Bush...' (have I worn this pun out yet?)
Or how about 'Eat Bush'. Because any food tastes supreme with Heinz Salad Creme.
not liking topical ads is pretty curmudgeonly. people pay more attention to them than the usual toss.
yeah...um 'I bet it was fun fucking that asshole (Rumsfeld)'
Johnny's Anal Lube Ltd.
And more redundancies at AMV. Quite a lot this time...TV, Creative, Traffic etc.
Now I see why you disagree so much with Trotty, Scamp.
He hates puns. You love them.
All of these ads are just fucking puns. What's the first thing a writer learns? DON'T DO PUNS.
No wonder why... never mind.
Once upon a time I saw an article that read,
"Britney marries and splits up in a day"
underneath it BBH had written,
"The 24 hour Lynx Effect".
That is tactical advertising at its best. And not a bush/women's-lady-bits joke to be seen.
i prefer bush. just preference i suppose.
I don't normally like tactical ads because they normally feel forced. You can sense the Client and the Agency feeling delighted with themselves because they managed to get an ad out so quickly... but if it's a shit ad, it's a shit ad.
As far as puns go, you'll find that many of the best-ever ads were based on puns. Tim Delaney and David Abbott use them often. They've just got to be fresh ones, that's all.
Maybe the Bush/bush pun isn't the freshest, but I do like the cheekiness of the tone here.
Tell us more Deep Throat.
deep throat's chatting waffle.
And Trott doesn't like puns?
Are you fucking mad, he's the pun king, the Punisher if you will...
This would have been tactical if the wankers got it out sooner! Pah
http://uk.youtube.com/watch?v=P6J0QLnn0SE
I tweeted this one too. It was hilarious.
Planners, too.
Let's start a Pun post!!!
Personally I haven't an issue with tactical press . I'm not exactly a fan of puns, but the timing and tone in this ad is perfect. If it's done well it should be applauded.
Here are two other examples of tactical ads I like:
http://www.seenitbefore.net/?cat=27
Real...? Or scam?
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