Wednesday, January 28, 2009

Be Cervix Savvy


This ad was on a London bus.

It's not a good ad, but that's not the point. My question is - why oh why did they use a guy?

Does he look like the type of guy who just generally knows a lot about cervical health? Or is he the hot man that having a healthy cervix gives you the confidence to pull?

39 comments:

Anonymous said...

To be fair, he does look like a c**t.

Jetpacks said...

C'mon, Scamp. This one's easy. He's a gynecologist, urging women to visit him for some cervix service.

Anonymous said...

His name is Savviatori Brondaletti.
He is a famous TV doctor/Gyno in Italy.
He's going to be running a mobile cervical screening unit in the uk.
Hence, Savviatori wants women to be cervix savvy.

This is of course a total lie.
But in some way, I felt I needed to do it, to kind of justify the appalling randomness of that ad.

If This Is A Blog Then What's Christmas said...

1: What's with the wavy type?

2: That's Rob Messeter and what he don't know about the cervix ain't worth knowing.

gonz said...

surely they used a bloke because the ad is designed to educate blokes about what to look out for when they’re at the business end of their missus. surely? actually, no. one of the guys in the APPALLING ad on the website splutters ‘take care of yourself’. thus rendering this ad one of the very worst I have ever seen. ever. but here we are talking about it. so it’s working BRILLIANTLY.

Anonymous said...

That's not a man. It's a cervix.

Anonymous said...

It's all gash.

Anonymous said...

It's not a bloke. I think she works at Mindshare.

Anonymous said...

He is actually a gynocologist so he is very relevant. And the reason you can't see the rest of him is that's he's up to his elbows in a lady's goody bag.

Super Al said...

I am vexed...

... what the hell is the wavy "savvy" font all about as well?

As a man I'm more interested in being savvy about where the best muck club in London to see some cervix is.

Anonymous said...

Wasn't there a moment in friends when Joey appeared on an embarrassin advert? Something for STD's or something? Wonder if this bloke will tell his folks he's made it big around london...

Ramzi Yakob said...

Here you go Scamp.

http://tinyurl.com/d4tuwo

Emil said...

Original copy: "Be cervix savvy, or run the risk becoming a man. Like poor Stella."

Matt Law said...

This is example of 'integration'. The TV ad is about a bunch of guys who don't even know what a cervix is (with hilarious consequences!)

As a result, surely the best way to deal with a print ad is to include an oblique visual reference to the hilarious guys in the TV ad, which is completely incomprehensible to anyone who hasn't also seen the film itself.

There was a similar, very expensive and completely pointless poster campaign a couple of years ago with a man with a whistle on a poster who said 'that's better'. I can't remember what brand it was but it was truly confounding.

I saw this he/she ad the other day, and my reaction was that either (1) it was aimed at transgender people who still had their lady bits or (2) it was targeting men to get their women to a screening.

It wasn't either actually, it was just that the client and/or agency are fuckwits.

Lateef said...

A very humorous string of comments...but what do you propose would be more effective as an image?

Certainly a photo of a lady spread eagle showing off her goods (selective blurring of course) would be up there...but doesn't an attractive guy draw the gazes of women as well?

Maybe there's more to this apparent advertising 'fail'

mm said...

it's a viral campaign for Lost and in particular Sayid's new character since he left the island.

mm said...

The website's even better. I quite like how they trivialize the fact that 'three woman die every day from cervical cancer' by showing a clip on how a bunch of buffoons made an 'ad/twatfest'.

That's a real slick touch.

Anonymous said...

No no no wrong wrong wrong rank rank rank. He looks like my dad.

Anonymous said...

I frequently explore my lady's cervix.

Anonymous said...

The funniest comments I've seen on your blog to date! Good post to inspire them.

PS. My girlfriend had thought exactly the same thing when she saw it.

Option c) he's the kind of guy some women would like to be doing their smear.

Dan said...

Chaps, if you've worked with the COI, you'll know what's happened here - a local health authority, with its own budget, has made its own ad campaign. Because 'advertising is easy'. Stuff like this is awesome, because it serves to remind clients that they need us. And that the weights room in a gym in Croydon is no place for a casting.

And, because it gives people like anon 4.54 the opportunity to make me laugh tea out of my nose.

LimitedTimeOffer said...

I went to the site and watched the TV ad, which I might note is full of intolerable gits.

Rather than belabor the explanation given above, I'll just confirm this shitfest of an integrated campaign underlines the record number of incoherent wankers in the ad biz.

Integral said...

Do you really think an agency did this?

Surely not. Whoever did it should be fired. Preferably out of a cannon.

rob said...

I clocked this ad on the back of a bus recently and it puzzled me too.

I assumed it was simply a way of getting women to look twice - he's a good looking guy.

Ian said...

Think you just contradicted your earlier post, perhaps?
See? You're upset because the appearance of a bloke for cervical cancer doesn't make sense to you.
So, to me, you just proven that facts DO matter.

Anonymous said...

Off topic, but will you be working on Heineken, Scamp?

Gareth said...

An entry for the chip shop awards right there

Anonymous said...

best comments ever, more of this please, gets me through the day

Anonymous said...

http://www.becervixsavvy.co.uk/

have you bothered to look at the site?
whoever did this should hang their head in shame.

Anonymous said...

We had a similar thing but with a girl. Client said put a picture of a girl in there. We asked why? Client said men like to look at pictures of girls. Couldn't be talked out of it. So the B2B ad had a picture of a girl who didn't exist but would take your call. We even had a debate about her name and everybody agreed Natalie was the most attractive name for her. Clients eh?

Anonymous said...

scamp, you know who or what one the annas?

Anonymous said...

Is it me or does the guy on the website vid hold up two fingers when he says; 'it kills three women every year'?
'Is it a brain tumour' ?? I know any port in a storm, but the ear? His missus must've got a helluva shock the first time...

Anonymous said...

The song "Pull up to my bumper baby" by Grace Jones is in fact an invitation for a large cocked man to bump the end of his manservant against her cervix.

Rocker Man said...

"How's the commercial and website going?
"Yeah - we're pretty pleased with them"
"Good - because the media company have just been on the phone - they've bought a load of bus backs for tuppence"
"But this isn't an idea that'll translate to a bus back!!"
"Too bad - they need copy before the end of the day"

Alright - it's a shitty ad and a rubbish idea. But I wonder who's idea it was to shove it on the back on a bus?

Anonymous said...

I didn't realise that gay guys had a cervix. I mean, he is gay right?

Andrea said...

There should be a viagra ad on the other side of the bus imo

Anonymous said...

He should be banned from having cervical screening

M.M. McDermott said...

I figured they were taking the approach that beer advertisers take. Stick an "attractive" person from the opposite sex in there to get your attention. To hell with relevance.

Are unshaven douchebags considered attractive on that side of the pond too?

James said...

God bless the internet. There I was walking down the street when I see this greasy choad-scrote staring back at me from a bus, and i'm trying to figure out what in the heck it all has to do with cervical screening, or what possible appeal it could have for the women the advert is targeting.

I dismiss it as one of my random musings, but a quick google search later and I see numerous others puzzling over the exact same thing.