Sunday, November 02, 2008

Stress Poll - Result



I don't know what to make of this poll - maybe a planner can help me interpret the data. (Sorry for all the mean things I've said about you, guys).

It's a strangely equilibrious (is that a word?) chart. Few of you feel either totally chilled or totally stressed-out. But few want to describe themselves as 'average' either. Maybe I should re-run this baby when we hit the middle of the recession...

Previous Polls

5 comments:

Anonymous said...

What are the consequences if you don't come up with the goods? Fuck-all, really. No one really knows what 'the goods' are so you can pretty much do what you like and take as long as you like doing it. Look at the shit that's out there: agencies like AMV have dreadful ads in many areas, as do BBH, so if you're allowed to get away with crap there, you should be able to do it anywhere. When you get a sniff of an award, start to give a shit. You might get three or four of those sniffs a year if you're lucky. Defend them well and preserve your reputation so that no one cares when you crank out the mediocre. The people judging this (clients, Board a/c guys, MD's, planners) have no idea either and you can blame a million other things if your ad fails (the product's success or failure will have little to do with the ad). Don't become too expensive for your ability and try not to take sides: today's favourite is tomorrow's trash. Just don't forget to look like you give a shit, but remember it's the non-advertising part of your life that matters. Stress over that if you have to; the ad guys don't deserve it.

Anonymous said...

The results are not very surprising. Take the basic explanation: the extremes are hard to reach (the positive one because it's simply difficult to overcome all the obstacles, the negative one because we tend to do our best to avoid it). Equilibrium is hard to achieve also, especially because it's hard to define it. And in order to find out when you're perfectly balanced you have to slide a little bit to the right and a little bit to the left, so 2 out of 3 time units are spent in the areas neighbouring pure balance. (That's how you tune a guitar, that's how you manually focus on photographic subjects.) And that's why most vots went to the options neighbouring "Averagely stressed".

Tim Burley said...

The issue is with the survey design. While 'chilled' and 'fried' accurately portray the extremes, points 2, 3 and 4 on your 5-point scale are ill-defined and arbitrary. So people were less likely to choose 'averagely stressed' because they didn't understand it, and yes I really should get out more...

Anonymous said...

When is the middle of the recession? Man if you could call that you could make a lot of money. Tell me. Then don't tell anyone else.

Anonymous said...

Takes a lot of talent and the right education. It is called "the study of disastrology" (credits go to Michel Gondry).