Friday, November 21, 2008

Sony Balls On Steroids



There's something weirdly compelling about this.

Carnival Cruise Lines dropped a giant beach ball in Dallas to break a record for the world's largest beach ball, and made an ad out of it.

I don't know what it is about giant objects... but they're just great, aren't they?

Oh, and why is it that in advertising you need to have either one big thing (PlayStation giant ball idents, British Airways 'Manhattan') or many small things (Sony Balls, Big Yellow 'Tide')?

Thanks to DW for the tip

20 comments:

HN said...

I want one! I want one!

Anonymous said...

Auschwitz Northern Block was a giant object.

I don't think it was great.

brake dollinge said...

tell you what, companeros.

if I see one more advert about things bouncing or falling out the sky or a load of people gazing in slack-jawed wonderment at some contrived 'spectacle' or making things out of other things or anything with balloons in it or that sort of caper, I probably won't flip out and shoot everyone, but I will roll my eyes and say 'jesus' under my breath.

if nothing else, hopefully the coming economic apocalypse will snap us out of this rotten, smug slumber.

fallon, man. so much to answer for.

Anonymous said...

I agree with dollinge.

We need an 'I am' Orange ad from someone who spent time in the basement of a Jersey kids' home, or an Asda celeb ad where Paul Gadd makes little cakes for children's parties but rubs his plonker on them before they hit the shelves. Or the next 'Colour like no other' ad inspired by the floor of a casualty ward in Newcastle at 3am on a Friday night.

Anonymous said...

Ha ha ha! I would like to see all three of the above suggestions filmed and aired IMMEDIATELY.

Especially the Newcastle Sony ad.

I've always been told to base ads on "real, human truths".

Gordon Comstock said...

So, being a youngster, I YouTubed that Manhattan ad:

http://uk.youtube.com/watch?v=izkgAdISB4Q

And wow.

The SFX are so bad they actually make you feel slightly unsafe.

Anonymous said...

I think it's great. It's a simple idea, it's fun so there's an emotional reward..

Your average person under that ball isn't going to think 'oh, I'm not getting involved as this is like Sony Balls'. Only people in advertising think like that.
The general public don't give a toss what's gone before, or whether it's original, they just know if they do or don't like something they see at the time.

For me the giant beachball works. If I was under that, had a good time and found out it was for Carnival Cruise Liners, I'd at least Google them after or visit their website.
I'd simply associate fun with them, and isn't that what you want from a holiday?

Anonymous said...

I want quite brutal sex from a holiday.

Anonymous said...

Oh, and why is it that in advertising you need to have either one big thing (PlayStation giant ball idents, British Airways 'Manhattan') or many small things (Sony Balls, Big Yellow 'Tide')? -Scamp

It is a leave-no-choice strategy, a direct method of disconnecting the audience from any other strong stimulus that might compete with your message. Also, the same idea can work on many different things, it is not necessarily tailored to one product or another. Sony Balls could just as well be Nikon Balls. This makes such ideas easily recyclable.

Why "we" have to exercise "originality" by resizing balls, I don't know...

Anonymous said...

i wouldn't want to watch that again. once is ample. as an ad, bit boring really. next.

JamesM said...

I'm waiting for the parody where all those people get crushed.

Come on internet, don't let me down...

Mr.Gao said...

this reminds me of one of coke cola ad, giant blowed up cartoon characters chasing a bottle of coke. But this is more fun.

Anonymous said...

So it's not a pencil award idea, 99% of them aren't, that does not mean the folks on the other side of the camera did not have a blast. I found it enjoyable, it brought a smile to a few faces, not much else you can ask from advertising.

Minds For Rent said...

Great post Scamp, but there is no way I would ever be under that ball. No way. No how.

Anonymous said...

Is the endline: COME AND PLAY BALL GAMES WITH A BUNCH OF FAT MIDDLE-AGED YANKS

Anonymous said...

or: YOU CAN STILL LOOK SLIM... IF YOU PLAY WITH A HUGE BALL.

facu said...

was it the ball going woooo, wooaaaa?

Anonymous said...

great idea. and anyone who doesn't enjoy a huge enormous beach ball probably leads a dull and joyless life.

they should drop it from a blimp onto sports stadia at half time. that should be ALL they do. ever.

see what i did there? added value.
no, thank you!

Anonymous said...

meeee

Anonymous said...

Would have been more 'compelling' if one of those under it had owned a pin.