Wednesday, October 08, 2008

Baz Luhrmann Ad For Tourism Australia



Unlike most film directors who make commercials, Baz Lurhmann did a good job with this. It actually makes sense. And carries some emotion. The strategy is maybe a bit cliched, but the cinematography carried me through. Interesting to read the comments about it on Aussie ad blog Creative Brief.

37 comments:

kiki said...

I don't get it. I really don't get it. Visually it's an interesting piece of film but as an ad... well I don't get it.

Looks and feels like an add about suicide or mental illness.

Anonymous said...

you don't get it? what is there not to get?

i think its a great ad! compare it to every other commercial advertising different countries.

I say, cheers Baz!

Luke and Wilf said...

this is awesome.....

different to the normal cheesy travel adverts you see.

Anonymous said...

Boring. It's saying that if your relationship is under strain, head to Austrailia and it will salvage what's left of it. Stupid, cliche and predictable.

Tive said...

Cheesy, but I get it. You get it the second she's talking about "goddammit I said no footer on the front page!! rrgggh rgghh!". It's beautifully shot. And I want to go there. Which is good. But I still think it's cheesy because it is.

Anonymous said...

Scamp y'nutter, it's utter toss...

Anonymous said...

Unbelievable. I didn't see any crocs, sharks or box jellyfish in that water

Anonymous said...

I've got an idea for the next australian tourism ad

We see Kate Moss, mark Almond, Sienna Miller, some large breasted porn stars, and George Michael getting off a plane in Australia.
Endline - Australia. If you love cocks, it's full of 'em

Anonymous said...

He said crocs you idiot not cocks...

steve irwin said...

It's bonzer, as long as people understand what Walkabout means - and don't head to their nearest aussie-themed bar. Crikey!

Anonymous said...

Scamp - are you taking the piss? Yep, it's well shot, but it's a well-shot pile of wank.

packard built merlin said...

I think it's quite good. Though it was more of an ad for leaving work, telling the client to shove their stupid fucking ad up their vas deferens, telling the creative director he's fuckwit, throwing up on his PA and waltzing out flicking v's at everyone and just travelling. Not necessarily Australia.

The previous campaign "Where the bloody hell are you?" was hilariously bad. I wonder if it was researched. Bet it was.

Anonymous said...

The girl in the 'Where the bloody hell are you?' ad was hot though. I'd come on her tits/go to Australia.

Anonymous said...

Fantastic, almost brought a tear to my eye. Although the "Hava"come to turkey ads are nearly as good.

Anonymous said...

I've just thrown up so hard my lungs came out.

Cheers Scamp.

harris said...

i quite liked it. i'm usually a bit cynical about these sort of ads, but there's a market for ads like this. there's a good truth and a good benefit. script might be a bit literal but the direction made a good job of it.

it didn't need the subtitles at the end - didn't add anything and they made it more cheesey than it had to be.

Anonymous said...

Go to Australia to find yourself?

A vision, a ghost or a premonition of a boy breaking into a ladies’ apartment and sweet talking her into "going Walkabout".

I watched a few episodes of LOST that this was probably based on.

It's not going to make me chose Australia over any other country. At then end of the day a holiday is a holiday. It's all about getting away from work no matter where you end up.

Anonymous said...

Lara Bingle. Mmmm.

Rob @ Cynic said...

As usual, NZ did it better ...

Ben said...

I hate his movies and that Chanel No. 5 piece of shit he did with Kidman. I hate Kidman.

This is OK, I s'pose.

It feels a bit like an amalgam of some rubbish press ads with a bunch of nicely-shot cliches.

Anonymous said...

cheesy as fuck.

'go walkabout' is an interesting idea and could have been done a lot better.

this is just a bland cheesefest.

Anonymous said...

Oh, fuck off. 'Go walkabout' was an interesting idea when people first started doing it, millennia ago. It was then a quite interesting idea in Crocodile Dundee. It's now a tired, patronising, cliché. These are beautifully shot brochures - nothing more, nothing less. This is arse.

Anonymous said...

10.38

if i saw this ad then was confronted by the crap i normally see for holiday ads, i think the swingometer woul;d be going towards ozzy land.

Anonymous said...

I wrote the Hava ads, they're for Israel not Turkey

Anonymous said...

Hasn't the old footprint thing been done by the 'carbon footprint' lot? Not sure I get the advert at all but then he did make that utter crap for Chanel. I can't think of a time in history when any Australian listened to an Aboriginee (apart from the geezer at circular quay who bangs out a nice tune). Shame Baz doesn't live in everyone elses world. I think he's completely missed it. Luke & Wilf - promise me you're being ironic?

Rob Mortimer said...

All tourism ads are brochures in film. At least the 'where the bloody hell are you' ads had a sense of originality in their message.

This is alright but what does say over other tourism ads? Precisely the sum total of the square root of fuck all.

Anonymous said...

This ad sucks big time. It's cheesy, cliched, and full of aussie twots. I wish they'd got eaten or stung or something at the end. And they didn't mention Steve Irwin either - look what happened to him when he went on a Walkabout.

Anonymous said...

Lovely cliched advert - pushing all the buttons it needs to.

Is that the gobby bird off Secret Life of Us?

Anonymous said...

If it hadn't been a twee native child the ad might not have made me spew quite so hard.

jpandtem@googlemail.com said...

big regret for using the word 'WALKABOUT' in an advert for australian tourism?

Creative Park said...

mehhhh, it's ok

Anonymous said...

why has it got the kid from the sixth sense in it?

Anonymous said...

come on guys, it looks beautiful.
given the level of creativity in Auz, they need directors like him to make their shit cringe-making quarter baked ideas look good. And what a fucking good shoot!
Baz will live off this for the next five years. He's no fool.

craig said...

If all I wanted was a getaway to escape from a shitty job and shitty relationship, why wouldn't I just go to somewhere nearer.

Australia's problem is that it can't work out what it has that I can't get in Africa, Asia, Europe, America, or anywhere else that isn't half the way around the world and doesn't cost a grand in air fares.

When it cracks that, it will be able to do a good ad. Not before.

Anonymous said...

Sorry, i was just thinking of turkeys when i saw the ad.

Anonymous said...

"Australia's problem is that it can't work out what it has that I can't get in Africa, Asia, Europe, America, or anywhere else that isn't half the way around the world and doesn't cost a grand in air fares."

Comparing continents, good one.

nod said...

nice..