Wednesday, August 20, 2008

Rivals Reunited

Watford is guilty of producing more advertising Creatives than any other college in the UK.

Judging from these line-ups, numerous offences against Fashion and Hairstyling must also be taken into consideration.

Link courtesy of Kim

91 comments:

Out of the office: said...

Let's not forget Buck's! They have been churning out top creatives for years

Anonymous said...

Like????

Anonymous said...

Bucks have been 'churning up' something... but not top creatives.

Guy and Sarah, creatives said...

Spot Sarah on the far left of the bottom row from 2006/07 class (hahaha, she hates that I've written this :P)

Guy (not ex-Watford)

Anonymous said...
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BK said...

Oh yes...

Ash bestrode the charts like a colossus, Ace Ventura was thought to be funny and Duffer was cool (Duffer was cool, wasn't it?)

Anonymous said...

4:09 PM
Cheap PR attempt.

Guy and Sarah, creatives said...

Lol, of course it's cheap, I'm skint - what's wrong with that?

Guy

Anonymous said...

I forget, sometimes, that they do 'university' courses in advertising. Do you think that explains why there are so many useless middle-class twonks in our industry these days?

Scott W said...
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Anonymous said...

Why do people from Watford like using endlines beginning with 'because'?

Anonymous said...

Because it's an easier way to do endlines.

Anonymous said...

Because we like it that way.

Anonymous said...

scamp - how does the comment at 4.11 not break your rules? i notice you've deleted something after it - is this really OK under the new regime?

Anonymous said...

Does anyone know anyone who went to Watford and isn't posh?

Anonymous said...
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Anonymous said...

5.09pm - Because he was clearly joking. Nothing sinister there.

Anonymous said...

Anyone from Newcastle College working in London?

In a decent agency not cleaning toilets, doing a Wal etc...

Anonymous said...

There seems to be a favourtism towards st martins students in both advertising and graphics. Isn't time we got fresh talent else where instead of somewhat pretentious sm's?

Guy and Sarah, creatives said...

I'm from Newcastle College, not in a job yet, but doing placements.

Guy.

Anonymous said...

imho

falmouth 3rd, brighton 2nd, CSM 1st.

Aaron said...

Watford is spelt wrong on the homepage.

Anonymous said...

WAAFOOORD. It's french.

Anonymous said...

Bucks Mafia 1st
St Martins 2nd


watford 45th

ha ha ha ha sorry Tarquin, Clarence, and Freddie...

Anonymous said...

piss off to wal's blog all of you.
nobody cares.

PS. Catherine Paye looked tasty back inthe day.

Anonymous said...

Watford takes nine months to teach what St Martin's does in three years.

A degree in creative advertising? Christ almighty.

Anonymous said...
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Anonymous said...

So you set up a new set of house rules saying no slagging off...and then introduce a load of old school photos.

Good luck Scamp.

Anonymous said...
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Anonymous said...

Why is British advertising so good? Mainly because of the quality of the college courses at Watford, Bucks , CSM, Newcastle etc. The difference at Watford is that Cullingham has been running it more or less single handedly for nearly two decades. As for the results, my year alone has accrued 5 Grand Prix at Cannes and about 15 pencils and God knows how many Lions, BTAs (yes it was a long time ago). Any other colleges with that level of personal commitment and continuity? Give him the Presidents Award at D&AD!

]-[appy Thought said...

As a Bucks graduate I can honestly say I would have learned more about advertising reading Scamp's "how to" posts and the Dave Trott bLog.
Can't speak for the other institutions but Bucks was a lesson in pretence and money-spinning by those employed to teach there.

I only got a job because I knew what a web site was, which I knew before I went to uni :)

Anonymous said...

Surely if someone makes a bitchy comment (especially toward Wal, the blogosphere's current whipping boy) under the guise of 'anonymous', the floodgates are open to put them in their place.

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Anonymous said...
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crepe paper said...

While I was at Watford, us creative ponces had a game of football against the Department of Engineering. Tony Cullingham played for us. During this festival of sport, one of the engineering bods had the temerity to take the ball off Tony just as he was about to embark on one of the mazy runs that were to become his trademark. To our astonishment, Tony went for him like an enraged goose and would have knocked his block off had we not pulled him off the unfortunatly bearded, would be Isambard Kingdom Brunel.
Though this was a long time ago (alas I am in the bottom picture) and before the namby pamby liberals started to take a dim view of tutors punching their students' lights out, it could have a detrimental effect on his subsequent glorious career (not to mention the detrimental effect it might have had on the apprentice engineer's teeth). So all you D&AD winners, you Lion winners, you Campaign errmm Pressers, you can thank me and quite a few of the burlier members (he fought like a cornered badger) of the class of 90/91 that we saved him so that he could teach you and send you on to glory of your own.

I often wonder what happened to that engineer. I hope he's making me proud.

*blubs like a girl*

Charles Frith said...

Maybe it's the whole school process that has led to the erosion of the UK as a creative force?

What would people feel if planning was a two semeseter option?

Charles Frith said...

And seriously. The haircuts and clothes styles are table poundingly mainstream. Unless a few of the guys are wearing agent provacateur.

(that's use of creative imagery btw)

Anonymous said...

for me its people that 'dress s;lightly wacky' are the ones that are trying to be creative.

Anonymous said...

to the girl in 2005/2006. stop asking people to ask you for your autograph. you know who you are. it is harming the balance of modern society :)

Anonymous said...

To Anon 8.30:

Watford is something of a self-fulfilling prophecy. Bright people who want to get into creative departments of ad agencies go there to learn how to write campaigns but also to find partners.

As far as I could tell, you learned the campaign bit in the first month then spent the rest of the time improving your abilities by going on crits.

The rest of the time you were subjected to Tony's rather odd manner. He had definite favourites who he gave campaigns to; it helped if you played football with him; his rather subjective opinions were supposedly gospel and, if you disagreed with him you could get to the back of the line for the placements he dished out.

For such a vocational course, he ran it in a somewhat unpleasant and divisive way, perhaps replicating the quirkiness of a creative department. He's also one of those people who's missing a little chip in his head that means he can't quite relate to normal human beings. Again, maybe this is a good thing for the job he does.

For a real indication of his personality, check out his entirely random hall of fame.

But, bottom line, he never got in the book, even though he was at Saatchis in the 80s.

Tony, if you're reading this, I had an odd time and a good time, learned a lot and thought you were a bit strange, in good ways and bad.

xxx

I know who I am said...

To Anon 8:48 that's the last time I put YOU in any of my ads.

Anonymous said...

Similar story here. Tony didn't like me and my partner, in fact I think we were the only team in our year he didn't give a placement to. I'm now a creative director. And I try to treat all our teams the same, whether I like them or not.

Anonymous said...

re 5.13pm

i went to watford and i ain't posh.

Honest guv!

Anonymous said...

re: 9.50 juan was asking about you. he sends his love.

Scamp said...

I'm in 93/4, looking magnificently angry. Still miss that jacket.

Anonymous said...

the hall of fame thing is pathetic. There are some who 'consistently produce fairy dust year after year'.

Caroline Pay: Moonbathing. Anything good since leaving Mother.

Leon Jaume: Presides over an agency that has finally won its first pencil under him and is generally mediocre.

Chas and Jim: Name an ad since Blackcurrant Tango.

Howard and Duncan: Now, they are fucking good.

Zane Radcliffe: Creative Director of Newhaven, eh? I bet the ad world can't wait for his sprinkling of fairy dust.

And there are two number 4s as well as numerous misspellings.

Tony all over.

Anonymous said...

scamp, who's the milky bar kid next to you?

Scamp said...

That's "the other Ed Morris". Good creative, good guy. He's at Leo Burnett now I think.

Anonymous said...

Happy?

Anonymous said...

Re: 10:45
E4 called, they want their sweatshirt back

Anonymous said...

Scamp,

How come your hairline is further forward now than it was in 1995?

Weird.

Anonymous said...

watford's produced loads of good , award winning creatives over the years;

Scamp
Brian & Jason
Ben Tollet
Potts & Jex
Yann Elliot
Matt & Pete
Lucy & Darren
Sam & Frank
Ben Kay
Rory & Dan
Oli & Tori
Cam & Mike
Micky Tudor


Loads more but nature calls... ;)

Anonymous said...

Jeremy Sinclair (pregnant Man etc.) is the Watford Legend of Watford Legends.

Anonymous said...

To Crepe Paper:

I remember that game! In fact, I think Tone would have 'done him'. He had the fire in his eyes.

Ah! The memories flood back.

Anonymous said...

another great watford creative is matt keon.

Anonymous said...

oh my god,

what about JAMES COOPER!


i love that guy.

now cd at another anomaly.

he rules. genius.

Anonymous said...

james farrell?

whats that guy up to these days... anyone know?

last time i heard he was ramseys no.2

Anonymous said...

What about Paula Marcantonio in the class of 1990/1? Only woman I've ever heard of winning the Cannes Grand Prix for both Press and TV, and that includes the likes of Rosie Arnold, "Tiger" Savage and Caroline Pay.

Anonymous said...

i dont know if many people know this, but stevie wonder went to watford.


no lie.


true dedication.
budweiser.

Anonymous said...

Um...the received wisdom is that she had little to do with those wins, hence the fact that people tend to credit Tony McTear, who has at least won awards for other TV ads, for Playstation Mountain.

Anonymous said...

get back to work grover!

Anonymous said...

Tony told us that Ben Priest applied to get on Watford, but didn't.

Jon Elsom went to watford too. And half of Beattie McGuinness Bungay's creative dept.

Anonymous said...

alex mavor is the next big thing in corporate advertising!

Anonymous said...

anyone read campaign today? fuck it's getting more irrelevant by the second. i have just stopped my subscription i get absolutely nothing from it.

Anonymous said...

i agree. embargo anyone?

Anonymous said...

You lot are all fools.

For it is Maureen that really ran the show.

And she was in Star Wars as an Ewok, and Willow!!!

Beat that!

Anonymous said...
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Anonymous said...

is that you james talkimg to yourself?

Anonymous said...

anonymous talks to much

Anonymous said...
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Anonymous said...
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Anonymous said...

when looking for a placement or a job does it matter what university you attended or even what course? It seems as if the Watford's and the St. Martins are favored amongst some companies and seems to be far more of an effort to get into these places if you didn't go to one of the leading advertising universities?
i know alot of people will tell me that it dosent matter as long as you have a good book, but is it easier to show people your book if you did attend one of the top three uni's?

Anonymous said...

Watford gets placements given to it. I turned mine into a job. It's easier than walking the streets.

Anonymous said...

How to get a job -

Be scared. There's only a few. If you aren't the most creative person you know, then work harder than that person. Hard work's the easy bit.

One hour briefs. Work on it for an hour, if you really don't think you've got something, fuck it move on.

4 campaigns a day, 20 a week. At the end of a week you'll have a new book.

Don't over work a scamp. We've all seen photoshoped creative work and it's tempting, because artwork is easy. Photoshop is easy. Forget that, just concentrate on the idea.

You can polish a turd and it's dangerous, until you eventually realise 'wait a minute, this idea's shit', you'll waste hours.

Books in a week. Ask an agency to give you 6 briefs on Monday, go back on Friday and hand in a new book. Do this for a month and pick the best work.

If you're told that any idea in your book has been done before, chuck it.

Bin you book. If it's older than a month, chuck it. This is hard to do. But they're only ideas, come up with some more.

Find a creative or CD whose opinion you respect, get them to crit you book again and again. Shape a book around that person and their agency and ask for a job. If this means you now have 4 different books then fine.

Placements are great but you want a job, don't forget that. Dave Trott's right, “you aren't a student, you're an unemployed creative”.

When you're on placement, don't be there all the time, piss off and get some inspiration and ideas.

Come up with better ideas than the other creatives, and especially the CDs. If you need to do more ideas to get the golden ones, then do more, simple. Don't arrive early and stay late. It looks bad. If you need to start earlier or work late to produce more ideas, don't do it in the office. Go to the greasy spoon 'round the corner. Get to work when everyone else does and leave when they do.

Oh, and Bucks is great, Watford's great and St Martins is great.

That's your problem if you're looking for a job. Get some gumption.

Anonymous said...

What about Falmouth?

Anonymous said...

Generally speaking Watford students have better books than most other colleges.

We see loads of books from Falmouth and they're all pretty bad and need completely re-doing and the team needs educating about strategies. Same with Lincoln.

We got a placement 'given' to us by Tony and it didn't turn into a job. So we hiked our book around London and did less than a year's worth of placements before we were hired. And barring 4 people from our year, everyone has jobs at agencies such as BBH and WCRS.

jpandtem@googlemail.com said...

scamp, can we just clarify that is an atomic logo on a bomber jacket? an atom(ic) bomb(er)? that is style beyond words! did you have a nafnaf one as well perchance?

Anonymous said...

Kelly Brook went to Watford in 1999?!

Scamp said...

It's the 'radioactive' symbol. The jacket actually had four logos on the front - the other ones were 'toxic', 'corrosive' and I can't remember. On the back it said Disorientate Destroy and, er, another extremely lame word that began with D.

Happy days.

Anonymous said...

hey scamp im currently on a graphic design course but have since realized that i prefer the ideas rather than the polishing off of an idea and now want to get into advertising. i still have two years left and was wondering if it mattered that i didn't study advertising but can still put together a good book? i know a couple that were in the same situation, they took a year out to do placements etc, can you learn as much in these placements or do you need to be taught the fundamentals on an advertising course?

Scamp said...

Good book is all you need. No one cares if you're from a graphic design background or a submarine warfare course.

But if you know you definitely don't want to do graphic design... why not switch? Ad course can help a lot.

dave trott said...

How come no one's mentioned Dave Morris?
If you want to know how good he was look at Bucks when he was there, and Bucks now.

Adam said...

Re: anon 8:40

I did a design based course and chose to follow an advertising route within it. we were taught the fundamentals of advertising but it was hardly an ad course. Though a year of placements and reading a shit loada books (dave trotts included) I've landed in the right job, ideas are idea, whether you're a design or ad course trained.

Anonymous said...

Right enough of this, what we really need to do is get Scamp back with his jacket.

If we do Scamp, you'd have to wear it for at least a week, maybe a month.

Deal or no deal?

Also, did you by any chance read 2000 AD? Or collect any other comics at the time?

Anonymous said...

Falmouth's doing pretty well right now. Two years on my whole year is employed across a variety of agencies... 4 Creative, HMDG, Albion, Nitro, Glue, BBH Singapore, McCann. There's employable talent outside of Watford - and we had better tans.

Anonymous said...
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Anonymous said...

Great point Trotty! I know that all those who were nurtured into the industry by Dave Morris (at Bucks) would agree that they probably wouldn't be where they are today with out his inspirational guidance. Myself included!
Lets hear it for Mozza!!

Anonymous said...

What the fuck is the matter with you people? It's one put down after another for any junior in the industry.

"Their agency's shit. Their course was shit. They're arrogant. They're younger and better looking than me with their whole life ahead of them unlike bitter old wrinkled me stuck in a loveless marriage on a never ending P&G account..."

boot1947 said...

Thank God there aren't any pics from 1965.

Scamp said...

I used to be a huge 2000AD fan. But I stopped reading it when I was about 18. Coincidentally, Scowling A.D. and I later did an ad campaign for them... aimed at lapsed readers.

James Cooper said...

Ha, I only just saw this, busy going to the beach etc etc.

anon 2.51

you can have a job at anomaly any time!

I was in 96/97 with Matt & Pete, Pottsy and Jexy (or Rob and Andy as they were known as then.) I had a really good time there. But then, I did play quite a lot of football.

I have been teaching Miami Ad school peeps here this summer. Not a patch, not a patch.

JC (never anon!)