and are tangentially related to this post
Let's assume you are lucky enough to be offered more than one job.
How do you know which agency is better?
Well, there are lots of factors that will be particular to you - whether you like the people, the agency's style of work, and its location, for example.
But the most important factor, by far, is Awards Per Head.
For reasons we all understand, and have discussed many times before on this blog, nothing will help your career more than awards.
Therefore, the best agency is the agency that wins the most awards per creative team.
Judging on the ratio is crucial. If you only look at overall number of awards, and not ratio of awards-to-Creatives, you could go wrong. For example, some might think AMV is a better career choice than Miles Calcraft Briginshaw Duffy, because AMV wins more awards - maybe 30 a year, to MCBD's 10. However, AMV has about 60 Creatives and MCBD only has 10. These are very rough figures, but as they show MCBD wins twice the Awards Per Head as AMV, it's still pretty conclusive.
I reckon Awards Per Head is how all Creatives rank agencies, albeit unconsciously.
So it can't do any harm to be consciously aware of it, when deciding where you want to work.
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