Thursday, January 24, 2008

Why Aren't We As Funny As This?


We spend quite a lot of our working lives trying to be funny.

And yet nothing we come up with is as funny as Porn For Girls By Girls.

Maybe no advert has ever been as funny.

Why is that? Does the product always get in the way? Or is there some other reason?

20 comments:

Anonymous said...

i think many clients take their products too seriously these days, scared sh*tless to have a laugh with the target audience in case it 'cheapens the product'.

they want a big ad. with lots of scale. and people. and things dropping from the sky.

Cleaver said...

The thought underlying it is not too dissimilar from that great "We know what guys are really thinking" campaign for ESPN a few years back.

But I agree, we are rarely this funny.

Stupid products.

slightlyunnervingpostguy said...

I found the Fox Sports Jerome and Turkey campaigns hilarious. And the recent Skittles ads. And Nextel Dance Party. And...oh nothing from this country. Including that Bear Fight for John West. Unlike millions of others, I didn't find it funny.

That Gorilla is funny, though. I think funnier than that website.

Funny, funny, funny. Ha ha ha ha. He's a funny monkey. Look at him go. With those drums. Funny.

Lunar BBDO said...

As slightly unnerving as I found the above comment, I can't help agreeing that Americans do funny better than us.

(although the John West Bear is funny.)

Mr Purple said...

HA! That is classic.

Gordon Comstock said...

Not as funny as Charlie Brooker, when he was funny:

http://www.tvgohome.com/0106-2001.html

Anonymous said...
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Anonymous said...

The reason the americans do funny better is that US clients don't patronise their customers by only thinking that they can digest simple visual metaphors. Also, it's far more effort for all concerned to get humour approved than "arty". And we all know the old saying "you can lead an account director to water, but you can't make the useless cunt do anything that's outside his job description".

Plus, few young teams over here can write (or are encouraged to write) dialogue (funny or otherwise) because their cretinous, awards pre-empting Creative Directors are too busy apeing Fallon in a deluded misconception that the visual opus (leaves blowing on a sofa to the sounds of a Belgian folk guitarist..."it says on Bebo that he's the new Jose Gonzalez"...) that they've approved for World of Leather will actually be the next "Sony Balls". It won't, you enormous cockend.

Anonymous said...

if we do comedy better here in US and A i think it's partly because of the lack of planners in the process. i worked on a beer account and the direction was simply: be funny, make everyone laugh. no strategy. unless you fancied coming up with one. that helps. and then we had complete creative freedom in the production process. no clients would show up for the shoots. and if the edit got a laugh, then that was the final edit. comedy is fragile i guess.

i've always found it weird because the UK TV comedy is the freshest in the world. you'd think that would be reflected in the ads but it isn't. there's a continuing desire to be epic and achingly clever. it's almost like you think being broadly funny is necessarily a bad thing. which it isn't. it takes balls actually.

like the recent carling stuff: it's kind of funny but not especially fresh. when compared to the likes of the mighty boosh or Look Around you it's kind of timid and small.

Anonymous said...

There's no doubt about it, funny is tough. Especially when you're trying to sell life insurance or pension products which is what i do all day. Compared to that, the World of Leather account looks fresh and exciting.

Paul said...

What is so funny about that site? There are loads of ads (British, American and probably even Armenian) that are funnier

beeker said...

that site is funny?

not deeply, patronisingly misogynist?

Lois Griffith said...

I'll tell you what's funny: Stewie Griffith in, "Jackal, jackal, it's a jackal..."

Roy said...

Ha ha. Women are shit.

scoochie said...

Funny, Roy, funny.

I also liked the french lawyer comment on your FredFaRID. post.

Paul is right, though. That website is about as funny as cot death.

Scamp said...

Maybe these last comments provide an answer: humour which is really funny to some people, pisses other people off. And advertisers don't want to piss anyone off.

Anonymous said...

true scamp, true.

the real belly laughs fly close to the bone. racist/disablist/sexist...etc

tv shows like the office, books like tvgohome, they're allowed to do this. we advertising kids aren't.

clients wouldn't let us, and even if they did, the bacc wouldn't.

Anonymous said...

It doesn't piss me off. I just don't see what's so funny about it. Big difference. But I'm not the target market. You girls are

Make the logo bigger said...

“Does the product always get in the way?”

Depends on the product. Beer, soda, candy etc., has far less limits placed on it. Financial services and pharma? Not so much. With the latter, you don’t need writers, just lawyers.

Agree with first anon up top. It’s the clients themselves often getting in the way because they think their product should have a certain tone: “Oh, that wouldn’t be right for the brand.”

pisspoorenglish said...

oh crap, my girlfriend just caught me looking...