Wednesday, January 02, 2008

Our First Work For ITV

Copywriter: Nick Kidney, Art director: Kevin Stark. (Click image if you need to enlarge)


Copywriter: Scamp, Art director: Scowling A.D.


Copywriter: Jane Atkinson, Art director: Matt Hazell


This is the first work I've creative directed, and I'm delighted with it.

It's been great fun, and I've learned a hell of a lot.

Mainly that Creatives are strange and wonderful creatures. Creative directing is a bit like lion taming - exhilarating stuff, but you must never back down, never show fear.

30 comments:

Anonymous said...

Is Run London a well-known enough phrase outside the adworld, where we're aware of its awards etc?

Otherwise, decent but no C4 (compare your Honest poster with 4Creative's work for Shameless). Is that because of the client, the product or the agency?

Anonymous said...

This may seem a bit random, but what the hell has happened to the Red Brick Road, a boring ad for Olympus, circa 1998 in concept, some ads for Tesco's and that awfull 1978 poster for Heineken.

They have an unfair share of talent producing an unfair share of boring work.

Rob Mortimer said...

Good stuff. It's a step up for itv, which has strugged for a brand voice since ditching its regional origins.

Anonymous said...

if you haven't made a new years resolution scamp, you should.
never creative direct again.
Those ads are pony.

i'm sure those lickers at lunartic bbdo will love them though.

Lunar BBDO said...

To be honest, they neither lick our collective 'taint with wanton abandon, nor do they strip the skin from our arses and make us sit in piles of salt.

Hope that clears things up for you, anon 12.52!

Anonymous said...

ITV's strategy seems to be 'highlight the stars we're paying bucket loads of cash to try and make the channel popular again.' If that's the case, then the posters fulfill that brief. But I don't think they're your best work, Scamp. Sorry. And definitely not Scowling AD's best work. Is there any online that might bring the ideas to life a bit more?

Anonymous said...

I don't know who the Carter's are. Why do I care that they're going straight?

Mike said...

Scamp, what happened to 'Don't write headlines until you've miserably failed to come up with a purely visual solution'? That was your advice about press ads, which you said were just little posters. Does this current crop of work mean your teams 'miserably failed to come up with a purely visual solution' in every case?

Sir Frank Lowe said...

Anon at 12.36. Is that you Weiny?

Hickesy said...

what's that first poster on about 'Run London?' being known outside advertising???

doesn't it just mean 'run away London 'cos there's a scary monster coming?'

or has it gone over my head?

work's not bad - not as good as CH4 as anon (chicken) said, but then the programmes are a bit more mainstream eh.

Anonymous said...

Yikes!

Anonymous said...

Scamp, you can settle this:

Is 'Run London' a reference to Run London (by that I mean, is that pair of words supposed to call to mind the phrase 'Run London', made popular by Nike's recent fun runs?) and, by extension, is Hickesy brave-but-thick?

Or did Steak and Kidney just randomly choose that order of words without realising that it's exactly the same as a well-known (in ad circles) phrase (and, by extension, do they not read D&AD annuals)?

Hickesy said...

I'll stick my neck and say: 'I'm right.' That first poster's in too deep methinks.
I would like to add that I didn't mean my comments on the work to sound as apathetic as they came across.

I'm in a similar boat and would kill for a client like that. Fair play to you Scamp, great stand-out work.

Anonymous said...

This is decent work Scamp, no doubt about it and certainly not 'pony' as the 12.52 anon said and for what it's worth I think Stark and Kidney's 'Run, London' is rather clever. But it's not exactly breaking new ground in the TV category. Put a C4 logo on it and it's the same as theirs. On the whole they take the cast/featured star and work with them (see Shameless, Green Wing, The F Word, Desperate Housewives etc). Funny thing is, the best TV poster work is still the old LWT campaign that GGT did back in the early 17th century.

Anonymous said...

have the wheels fallen off at bbh.

1stly scamp creative directing

2ndly producing shite ads

it seems jwt was a good move after all.

Anonymous said...

HAPPY NEW YEAR

Anonymous said...

never mind the ads. scamp's the number one blogger in campaign's year end top ten bloggers list. well done. i'd say that's worth a glass of rose or two.

Anonymous said...

wow. breath-takingly bad.

Rob Mortimer said...

Anon 3.35: Do you know anywhere you can view those LWT ads?

Anonymous said...

To view the LWT ads I think you may have to get hold of an antique copy of D&AD or Campaign Poster, start looking about 1980.

nerdy twat said...

D&AD 1983/4, fact fans.

Nerdier Twat said...

D&AD 1984, precise fact fans.

Nerdiest Twat said...

D&AD 1984 p25

Rob Mortimer said...

Thanks. I don't recall them from the 40th anniversary book, so I shall have to go find them!

Nerdy twat said...

The pencil winners are in 1984, the first lot are in 1983.

And that's factalicious.

mattwhite said...
This comment has been removed by the author.
mattwhite said...

I don't mind the top ad as it goes. Sure, it won't be worrying many juries, but it's a nice line. The bottom two I'm less keen on, but it's still a shift in the right direction for ITV. Usually all their ads inspire me to do is switch over to channel 4 and stay there until the day I die.

]-[appy Thought said...

Are Moving Wallpaper and Echo Beach two separate programmes that interlink between each other? If so, that's a neat idea, I think I'll check that out!

There, the ad's worked. Well done!

]-[appy Thought said...

*The ad has worked

(God, how embarrassing)

Mike said...

I'm not one to criticize so I'll just say the rainbow ad is my fav, it makes you feel warm about itv, a nice way to brand not too sure about the art direction though