Wednesday, December 19, 2007

Consumers Are Such Whores

This consumer-created ad has won a contest run by Pringles, and will actually run on British TV - on Christmas day, in fact.



Number of mentions of product name: 8

Number of packshots: 31

Number of product shots: 100+

Sample lyrics: "You love the Pringles cos they taste so yummy... you love the Pringles cos they're happy in your tummy."

The only hint of rebellion in the brothel comes when a child's voice asks: "What IS jinglin' Pringlin'?" but he is quickly slapped down by no less an authority than Mr Pringle himself, who curtly informs him: "Just eat your Pringles, okay."

That's right, Johnny. Shut the fuck up and eat your Pringles. Daddy's making an advert.

And consumers have the nerve to criticise OUR efforts! Well take the plank out of your own eye first, 'cos guess what, you suck worse than we do.

Even the last ad that Grey made for Pringles was better.

28 comments:

Anonymous said...

Both of them are just revolting.

Lunar BBDO said...

I hate the second one more.

'Oi, Robeartoh, pass dah Pringuhlz. Eh...Mebbeez I'm, like, so shit fer Engerland cuz I eat shit like dis.'

Then they kick their crisps all over the place. It'll be a pipe of crumbs by the time they open it again.

But then they are millionaires, so they could buy some more.

Then someone I don't recognise does a bicycle kick over concrete.

The first one is repellent horse-toss but the second one had a tonne of cash and a bunch of supposed professionals behind it.

Anonymous said...

What's with the fake American accents, too?

Anonymous said...

Wow. Sooooo angry. Don't feel so threatened. I'm sure it's a one-off. Because it's shit.

Anonymous said...

Don't have a go at Gerrard, he's one of the only England players who is any good.

That guy singing is annoying, a smug twunt.

LimitedTimeOffer said...

That last line "What IS jinglin' Pringlin'?" really evokes "What's taters precious?" for me. Genius.

http://www.albinoblacksheep.com/flash/taters

Anonymous said...

The consumer created ad - no good.

The Agency created version - no good.

Steven Gerrard - no good (see England for the last year and Liverpool v Man U at the weekend).

We can't criticize the consumer, because they know no better. But Grey and Gerrard - you really must try harder.

FishNChimps said...

I'd rather watch this consumer generated tosh than see another bloody Ocean Finance ad

Anonymous said...

I've worked on Ocean Finance for a few months now. At least they have high production values and are nicely shot. Ok the scripts may not be as good as Honda but they arn't that bad, are they?

whitelimbic.typepad said...

I fookin love it. Seriously. No really. Not being sarcastic either.

Anonymous said...

Lunar BBDO, I think the concrete bicycle kicker is Robbie Keane. I Hate the smug bastard in the new pringles ad too by the way, it's completely shit.

Make the logo bigger said...
This comment has been removed by the author.
Make the logo bigger said...

Sorry Scamp for the Loser-Generated Content virus that started here in the U.S. We have our special day coming up in January though during the Super Bowl when consumers will no doubt be running amok again.

Anonymous said...

You're right Lunar - it is Robbie Keane

Anonymous said...

I happen to know that the new Pringles ad was actually written and directed by none other that Juan Cabral who got a friend to appear in it. You lot don't realise that it's actually a work of genius

Anonymous said...

wow great work again Juan!

Anonymous said...

I love the new Pringles ad, so postmodern, its brilliant, lucky to get it out just in time for the D&AD deadline. fingers crossed for all involved.

Rob Mortimer said...

Oh dear. It's got every hallmark of someone who thinks they understand advertising but havent got a clue.

The UGC one is rubbish too.

*ba dum tish!*

Anonymous said...

crap ugc for a crap product from a crap client. if you're crap you're crap.

Security Dog said...

Jeez...the bitching from you girls!!

Just imagine the catfight if it had been any good.

RachelC said...

So which programme do I have to avoid to miss this? Just think, that's the 'best' they got? glad to have avoided the rest of them

Anonymous said...

It'll be appearing in the middle of Emmerdale apparently. Which is very synergistic (media speak – sorry) because it's shit, too.

Charles Frith said...

Fucking hell. Thats shit. Ben whatever your name is from Grey. Thanks for not keeping your word and not getting in touch with me. Enjoy squeezing out more shit like that too.

Charles Frith said...

Merry Chrimbo from Beijing Scamp :)

Scamp said...

Thank you, Charles. Merry Christmas to you too.

Anonymous said...

you'll notice it's the especially repugnant clients (see also doritos in the US) who have most embraced loser-generated content. why? because it's exactly the right level of ludicrously obsequious product-centric drivel they can't even beat out of the likes of poor Grey, BBDO etc.

And they get to have COMPLETE control! yipee.

Anonymous said...

To be fair I read about the Pringles ad before I saw it. In the national press. Three times. To slate it for its creativity is shortsighted and misses the point.

This was a PR exercise and got them a lot more coverage than they would have received had they just run a normal TV campaign.

Anonymous said...

Grey's commercial is not original either. They got their idea from Wieden + Kennedy's work for Nike.
MvO