Tuesday, October 16, 2007

Post About A Poster For A Poster Company That I Think Will Do Well At Campaign Posters

(click on the image if you need to make it bigger)

The nice people at Dave Dye's new/newish agency sent me this last night - it's another execution in their Posterscope campaign. By putting it up on Scamp, I have technically become their PR whore. But I don't care. I love a good poster and this is one.

10 comments:

Waldemar said...

i really do like them, no arguing bout dat. saw this one on the tube yesterday.

proxikid said...

shame about the IKEA in the background.

Anonymous said...

I like it. REally simple. Dave Dye is a very clever man. He has won more pencils than the amount of crayons i ate as a child (which was many).

Anonymous said...

Yes, those posters may indeed get read, but the line at the bottom, which might help you get more info about the medium and the company who put them up will never get read. That's because Dave art directed them to win awards, not to help the client.

You might try to argue that the line is irrelevant and all the necessary communication is done by the headline but if that's the case, why have the line at all? It's a poster. Adorn it with nothing that isn't beautiful or useful.

Anonymous said...

Anyone know who 'scooped' the biggies at last night's Campaign Poster Awards?

Candice said...

Well i read the 'line at the bottom'
which is only the company's name and web address. And I understood it was from a poster company talking about how good posters are. And i'm thick. So there, aKnobymous.

Scamp said...

It's quite small on screen but in the street it's fine

Anonymous said...

Can't believe you're all getting so excited about ads that seem so familiar. People read posters/newspapers/listen to the radio ads like these have been around several times before. Very nice art direction (as we've come to expect from My Dye) but hardly any new or insightful thinking in the ideas themselves.

Anonymous said...

i agree with the last post. a job well done, and nice, clear art direction.

and at last nights awards, heinz tomato ketchup was the big single winner, and the ft won best campaign. not a great year overall.

Anonymous said...

I've got nothing to say about this topic