Friday, October 12, 2007

Breaking The Fourth Wall


Saw this on the tube last night. It's an old strategy (if you're reading this, then so are your clients!!), but it got me. Maybe because not many ads are this clean. A few words - in a nice modern typeface - and a web address. It's a simple game, people.

12 comments:

Anonymous said...

It's by Dave Dye's new agency

Toad said...

Nice ad.
Nice thought-- I'm a big believer in transit posters. I mean it's common sense: you're standing there, waiting for the train, what else are you going to do but read the posters. Here in NYC, I've memorized even the cheesiest subway posters for dermatologists and whatnot, just by having to stare at them endlessly.

Newspapers and magazines on the other hand... wonder how many people actually read them from cover to cover and thus see every ad.

Anonymous said...

It looks nice but feels awfully familiar

Lunar BBDO said...

Would 'You're living proof that people read posters' be more elegant?

Or perhaps it has too many P's.

Anonymous said...

"If u k rd th mssge u cn becme a sec nd gt a gd jb."

Anyone remember that tube card?

Anonymous said...

I remember it. I used to make my ex girlfriend laugh by saying it phonetically at her.
Having said that you could make her laugh by saying the word "pants" at her.
I love having girlfriends who are easy to make laugh. It's so flattering.
By the by I liked the ad at the top of the page. My ex girlfriend is probably laughing her head clean off at it too if she's still in London.

Anonymous said...

'dave dye's new agency'?
Must be at least a year old by now.

Toad said...

>>If u k rd th mssge u cn becme a sec nd gt a gd jb.>>

They used to run he same ad in NYC subway system too. Year ago, like in the early 80s.

Anonymous said...

Dave Dye's nearly new agency? Dave Dye's nearly a year old agency? Dave Dye's agency that's must be a year old now? Which do you prefer you snidy pedantic prick?

Matt said...

There's another one that says:
"You're not buying a poster, you're buying the space in someone's head where this memory is stored", which I really liked, partly because it would have been more difficult to sell.

Anonymous said...

i like em. even if they are from dave dye's formerly new agency.

Anonymous said...

to anonymous 3.56:

calm down dave