Monday, August 06, 2007

The Hype Starts Here


It seems filming has begun in New York City on the latest Bravia ad, the follow-up to "Balls" and "Paint."

Not much is known about the script, except that it involves Play-Doh. I must confess that I (along with everyone else in adland) am eager for news.

Fortunately, one of the Sony clients is Twittering from the shoot.

She has already revealed that she spent her first night in New York sipping gin & tonic at the Soho House rooftop pool bar.

Let's hope Frank is ready for her incisive comments...

17 comments:

Anonymous said...

Priceless. She'll get fired

Anonymous said...

Great - first they brilliantly sold colour digital TV with balls, then they sold paint and now plastecine. Really generous those Sony people. Maybe the clown gets a bigger role.

Anonymous said...

great. once again the utter TV creative paralysis in UK creative advertising is revealed.

they hired Frank Bleedin Budgen. how original. is there some kind of director embargo going on over in the UK? can't use an american with access to the hollywood production machine? might help. big production is a feature of the campaign. might be good to hire someone who isn't a frustrated movie director. for once.

and btw, Chris Palmer is better than budgen. always has been. but never mind that. that's subjective.

let me tell you exactly how this spot will look/feel.

it will be too long.


there will be no actual human emotion. it will feel like it was painstakingly shot and edited using tweezers (UK film crafts geeks rejoice!).

it won't feel fresh. it will feel over-thought. because it will be.

it will lack impact.

it will be lauded in the UK.

be clear. i have nothing against frank budgen. but i do have something against the reflexive hiring of him as a safe option. which is what he's become. the UK Pytka.

J said...

So what, Juan is having the chance to write his name alongside one of the legendary directors. What's wrong with that? I'd take it and let's be honest, you also would.

Anonymous said...

MOre 'turn it down' info available: they wanted Jonze first but he's finishing Where The Wild Things Are and then they wanted Gondry but he's prepping his new movie.

So you can't blame Fallon/Cabral for going for the easy choice. They just went with the best of what was left.

Palmer might have been better than Budgen because at least he can give something heart instead of just cool (and as a side note, at least he can do performance. Have you seen worse acting than in Double Life or NSPCC Cartoon?).

Frank is a frustrated film director, though. We await Shockheaded Peter with breath bated but not held.

Rachel Clarke said...

It involves rabbits as well. By the look of it, big model rabbits.

Anonymous said...

If anyone of the anons having a pop at budgen had as much talent in their bodies as frank has in his dick i'd take your comments seriously. don't you realise how pathetic you sound? pray tell us all what YOU have done that stands up against anything budgen has?

Anonymous said...

Dear Anon 2.32pm - Ah, the old 'what have YOU done debate' trotted out by naive drone after drone throughout London adland. Look you idiot - we all have opinions. Frank has done great things but there are others out there who might have a fresher, more original approach than his - or for that matter yours.

Anonymous said...

anon 2:32, funny you should say. i've actually done a few things that would stack up against anything FB's done. and i DIDN'T do them by hiring the same old directors. i wanted freshness.

hence my ire at the reflexive hiring of "Frank" and "Spike" and "Noam". it's pure cowardice and not very interesting.

remember, "balls" was shot by the comparatively unknown Nicolai Fulgsig.

Anonymous said...

Balls was balls. There I've said it, so it's true.

I've given up saying that everything in advertising is subjective. Now I'm joining in with everyone else and speaking in absolutes.
So if anyone disagrees with me they are wrong.

Anonymous said...

Oh Scamp, how i sometimes wish i could reveal the identities of some of these anonymous posters, pull their masks off, Scooby Doo-style...

Lunar BBDO said...

hey anonymous 10.27, pull your own bloody mask off.

Anonymous said...

Just got back from the shoot. I must say it's looking very fine indeed. If you want updates they will be coming through s..l..o..w..l..y on a simple web site we have created: bravia-avert.com

Big super duper site launches when ad plays out Octoberish.

James@dare

Anonymous said...

that's bravia-advert.com - doh.

Anonymous said...

Why would you want to see someone's identity?
To ridicule them for having a different opinion to your own?
Or to congratulate them for having a different opinion to the prevailing one?

Anonymous said...

anonymity is what makes blogs work. it's us anonymous that do all the hard work really. toiling away in, er, anonymity.

plus, it's advertising. small world and all that.

Anonymous said...

Most of the best ideas for this spot were those from the animation director Darren Walsh (the original Angry Kid). They should have been brave enough to give him control over the whole spot.