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7 comments:
I'm get tired of the hype around the Sony ads. They gave too much away with Paint - so when it aired for the first time there was no element of surprise left. We all knew what was happening. We'd already seen the best shots. So the launch was more like a cheap firework that spluttered and died than a spectacular display of pyrotechnics. It looks like the lesson hasn't been learnt with this new spot. Although there was a certain ammount of pre publicity around Balls most people were just blown away when they saw it in its entirety for ther first time as a finished piece becuase it retained the element of surprise. What's happened with Paint and Rabbits is like me teeling you the punchline to a joke and then telling you the joke and wondering why you're not laughing
I'm looking forward to seeing what the quiet man of advertising – Cabral – has come up with this time. But I agree it's a bit of a shame we know about it before it airs. Let's remember, though, that 99% of Sony's target audience will be utterly clueless until halfway through Coronation Street. What I would love to see is "Giant Fucking Rabbits". Then the ad could end with "Reproduction. Like. No. Other."
Rabbits Fucking Giants - now that's something I'd pay to see.
agree with first anon. PAINT wasn't nearly the epic they promised. mostly because Mr. Glazer didn't go for it. it very obviously required some DIE HARD but no, instead we got kubrickian clown references.
it seems like Fallon and Sony are entirely too pleased with themselves. pride goeth before a fall etc...etc
hey Scamp, maybe we could have some sort of 'Slag that director off' Day every now and then. They're getting popular.
Maybe even a photoshop contest with their faces. You know, just to keep the debate classy.
j,
what's inherently wrong with slagging off directors? they set themselves up for it. just like us creatives. don't join the circus if you're afraid of heights etc...
and this goes double for the fawning treatment "frank" and glazer get in the UK trades.
First anonymous - you are spot on. Paint suffered from bad clips taken on mobile phones. A lesson has been learnt. The only thing that's out there on the web at the moment is stills.
If all goes to plan no one will actually see anything that really gives the game away until the ad airs.
I stress 'if goes to plan'...
james@dare
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