Thursday, April 05, 2007

Second Life Flooded



Really neat idea this, from Ogilvy.

To highlight the dangers of climate change, they arranged to flood parts of Second Life yesterday.

It's the best use of Second Life so far, I reckon, and a pretty original way to get the message across.

More details here

2 comments:

Giles said...

hey scamp - thanks for the mention - kate clough & jo griffiths came up with the idea. i have just posted a video of the event here: http://interactivemarketingtrends.blogspot.com/2007/04/second-lifers-not-phased-by-flooding.html

Waldemar said...

this sounds like a good thing, maybe it's because it doesnt servce a commercial purpose, it just makes a statement. like it.