Thursday, September 21, 2006

Who Goes? You Decide

We all know that ad agencies, as currently structured, just aren't making enough money nowadays. So the question today is... which department do you axe? Account handling? Creative? Planning? TV? Traffic/Progress/Project Management? Or do you combine some of them, like Mother has done? Vote now.

6 comments:

Dan said...

The role of Account Managment could well become obsolete if agencies (and clients) were prepared to have a member of the client's marketing team join the agency on a project basis.

mudskippah said...

Put planners in the creative dept, get rid or account execs (messengers) and leave the relationship manager.

Or make teams built like self contained cells, each with a group of clients to service. Each cell containing AD, Copywriter, Planner and Account handler. Maintain traffic and production but keep them separate, to keep cells efficientt. Cells administered by a "brain" or "nerve center" of chief suit, chief planner, chief creative. Again, get rid of account execs, re-invent the way agencies interact with clients.

Not complete structures, but maybe we can start there...

copyranter said...

chop of the Heads of every dept.

dan said...

Haha! I fear chopping off one head will lead to two growing in its place!

Make the logo bigger said...

Clients.

That way we can skip the middle man and pass the ads directly on to the consumer.

Rob @ Cynic said...

Planners - I could do with a payoff