Is it any good? I'm not sure.
Hayfever sufferers will recoil in horror!
Its engaging, without being overbearing.Its a nice tagline that rounds off the 'question' nicely.
Fantastic. Watching it once made me want to watch it again; a rare feat.
This is lovely stuff. Although the actual sensual experience of driving in convertibles is roaring wind and stinking fumes, in my experience.I love summer ads that enhance the summer experience - like those great BBC ads from a few years back.
So what's the scoop on switching out the music? I just saw the spot elsewhere with a track from The Dallas Guild.Don't get me wrong-- I like TDG and the spot's still excellent (and one of the better VW spots I've seen in a few months), but the M.Craft track had a certain dreamy je ne sais quoi.Contractual issues? Focus group flip-flop? Inquiring minds, and all that...
One word: client.
Post a Comment