Is it any good? I'm not sure.
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6 comments:
Hayfever sufferers will recoil in horror!
Its engaging, without being overbearing.
Its a nice tagline that rounds off the 'question' nicely.
Fantastic. Watching it once made me want to watch it again; a rare feat.
This is lovely stuff. Although the actual sensual experience of driving in convertibles is roaring wind and stinking fumes, in my experience.
I love summer ads that enhance the summer experience - like those great BBC ads from a few years back.
So what's the scoop on switching out the music? I just saw the spot elsewhere with a track from The Dallas Guild.
Don't get me wrong-- I like TDG and the spot's still excellent (and one of the better VW spots I've seen in a few months), but the M.Craft track had a certain dreamy je ne sais quoi.
Contractual issues? Focus group flip-flop? Inquiring minds, and all that...
One word: client.
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