Every brand is looking to exploit World Cup fever at the moment. And a lot of them are doing it extremely badly.
For example, in the current Morrisons TV advertising, a football bursts through the screen at the end... with absolutely no relevance to the preceding 2 for 1 offer on sausages whatsoever.
If you like the idea of an irrelevant football bursting through the screen, you can see one here on the Morrisons website.
Any other examples of irrelevant football?