Wednesday, June 14, 2006

Candid

Great post over at The Ad Pit featuring this wonderfully candid piece of communication.

It's a great achievement for a product recall ad to actually make me feel warmer towards a brand.

Why can't all our ads be this honest?

2 comments:

Rob Mortimer said...

It would be nice if they were!

I think they are learning from McDonald's 'response' ads.

Maulleigh said...

Now they tell me (written from hospital bed)